Books

Kevin Allen is the Wall Street Journal bestselling author of The Hidden Agenda: A Proven Way to Win Business and Create a Following — voted by Inc. Magazine as one of the six best reads for the well-rounded entrepreneur — as well as The Case of the Missing Cutlery: A Leadership Course for the Rising Star and Emotify! The Power of the Human Element in Game-Based Learning. Known as the "Billion-Dollar Man" and the architect of Mastercard's iconic Priceless campaign, Kevin has spent decades at the intersection of human connection and business growth, leading global accounts at McCann WorldGroup and the Interpublic Group of Companies. He holds a PhD in Management with a specialisation in Organisational Psychology, and teaches as an Adjunct Professor of Marketing and Advertising at Florida Atlantic University. As Founder and CEO of E.I. Games, Kevin brings that same belief — that human empathy is the ultimate competitive advantage — to life through immersive, story-driven simulations trusted by organisations including Google, Oracle, Expedia, Arizona State University, Duke University, and Harvard. His life's work is a single, powerful conviction: that how we make people feel is what drives everything.