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Business Ethics

​Game Description

Two of your recent potential "blockbuster" drugs failed in final tests. Only one product remains in the near-term pipeline, Ulban, a medication touted as a breakthrough for people with chronic pain.

• Can you navigate the ethical challenges of bringing a new chronic pain med to market before your arch-competitor gets there first?
• Can you build confidence in your leadership in the face of adversity?
• Can you successfully align your duty-of-care to patients with your company's interests?

​In the transparent world in which we live, sound ethical choices cannot be divorced from sound commercial reasoning and vice versa. The enlightened and successful organization maintains economics and ethics on the same decision-making plane applying sound methods for ethical business outcomes. It also carefully manages the tone, attitude and language that provide “Cultural Permission” shaping the way employees think and behave.
With this in mind the goal of this course is to discuss the intersection of emotional intelligence, said to be the 21st century’s most vital skill, and ethical practices in order to navigate difficult and pressing issues facing contemporary organizations.

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What you will learn

• How to protect your organization from poor risk judgement, unfairness, or accusations of misrepresentation.
• How to gain a competitive edge while remaining within ethical boundaries and acting in good faith.
• How to create effective and ethical marketing that satisfies both organizational and societal demands.
• How to build an ethical management style that promotes equity, inclusion and diversity, motivates employees, and nurtures talent.
• How to create, communicate and sustain a positive culture of healthy accountability across the organization

Learn why ethical imperatives are about more than just legal obligations.
Understand your obligation to confront unethical behavior as it happens.
Put into place a sustainable, accountable and ethical business culture.

​HOW DOES IT ALL WORK?

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WE ENGAGE AND DEVELOP THE SKILLS OF YOUR TEAMS IN SEVERAL WAYS INCLUDING: ONLINE VIDEO COURSES, ONLINE SERIOUS GAMES AND PERSONAL ASSIGNMENTS FOR ANYONE LOOKING FOR A MORE ONE ON ONE INTERACTION. WE PARTICIPATE IN OPEN REMOTE ONLINE DISCUSSIONS WHERE COURSE INSTRUCTOR PROFESSOR KEVIN ALLEN
POSES QUESTIONS TO THE ENTIRE GROUP.
​THE TEAM THEN REPLIES VIA AUDIO OR IN A BLOG-LIKE MANNER, WHICH HELPS KEVIN FACILITATE BETTER, MORE ENGAGING AND LONG LASTING TAKEAWAYS.

 feedback

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​"This was hands down the most fun ive ever had learning. Before this class I had pretty much come to terms that learning is a dry boring experience. I had so much fun with planet jockey that I finished it within a few days of its launch. Planet Jockey is a basic CEO simulation which drops the player into the shoes of a brand new CEO for a failing company called Planet Jockey. Planet jockey had me making decisions in order to turn this company around. In the beginning it taught me how to meet my team and make a good impression so I could present new goals and ideas to my team."

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